Similarweb Alternatives & Competitors – Free & Paid Tools 2021

Competitive analysis is a skill and you do it at its best when you have the right tools. Similarweb alternatives are the tools that have the same features as Similarweb.

Have you already been looking for a perfect alternative to Similarweb? Read on to find the most powerful alternative

Similarweb logo


Similarweb is an amazing web-based SaaS tool to help you reveal the traffic of any website. It also reveals the keywords and advertising sources of any domain on the internet. For free, you get access to precious data, but that’s limited to the recent 3 months only which is not enough to analyze the competition as a whole.

Top Alternatives & Competitors to Similarweb

SEMrush is a full-service competitive intelligence and SEO research tool. This Swiss Army Knife of SEO tool, as termed by users offers a number of features. With a huge scope of usage, SEMrush works best for several professionals such as SEO executives, PR professionals, Marketing professionals, SEO analysts, and business intelligence executives.

semrush homepage

SEMrush has been a proven source of data not only for advertising intelligence but also for SEO intelligence. You get to spy on the top-performing keywords of your competitors and find similar competitor websites as well. Comparing your website with the competitor’s is yet another great utility of SEMrush.

The tool helps you in content creation and discovery, targeted keyword search, good quality user support, alerts, organic visibility, Competitor Benchmarking, keyword research, and site audits. A detailed comparison between SEMrush and Similarweb is a great way to understand the contrast better.

  • Keyword research
  • On-page SEO Audit
  • Advertising Intelligence
  • Competitive Research

siteprofiler main dashboard metrics

Mangools is yet another company that offers a set of tools for SEO enthusiasts. You must definitely have heard of KWfinder or SiteProfiler. Every tool has a different name and works best in its utility. KWfinder finds the best long-tail keywords for you while SERPWatcher will track the position of your website for a set of keywords.

  • Check website authority
  • Easily get details about Alexa rank etc
  • Reveal keywords and ranking articles for the site

seo powersuite review

SEO powersuite is software that you can download on your personal computer and run to perform your regular SEO tasks like keyword research, backlink monitoring, and analysis. The toolset has a massive list of features that you can use and make your life as an SEO easier. You can not only do the best in-depth competition analysis for your clients but also generate Whitelabel SEO reports for them.

  • Rank tracking (SERP check)
  • Website Auditor
  • SEO Spyglass to spy on competitor's keywords
  • Link Assistant

This is an emerging SEO software for online businesses, SEO specialists, and digital marketers.

seranking website

This should be your choice if you want to track your ranking, monitor the changes to your websites, get quick and easy resorts, good customer service, and Competitor research at a wider level.

This should not be your go-to if you want a faster service, a good range of SEO data locally, you want access to API but are not willing to get the premium plan, you wish to track many projects ( as the keyword ranking is limited for each plan).

  • Backlink research
  • Keyword & Content Research
  • Webmaster Tools

Ahrefs offers industry-leading SEO tools for businesses at all scales. The data is reliable and very frequently updated. The new feature of Ahrefs in which you can use Ahrefs to analyze all your verified sites for FREE is amazing. As far as you only want to check backlinks of your own site and track your own keyword’s position, Ahrefs free webmaster tools are all you need.

ahrefs dashboard screenshot

Ahrefs is not just a backlink checker tool that has a huge database of backlinks, it also boasts the ability to find the perfect Keyword for ranking your website. Apart from this, it is well-capable to get you critical insights and data-analytics for your SEO campaigns.

Even if you have to make media-buying decisions, Ahrefs gonna tell you details of how much traffic a particular website receives in a month. Ahrefs is one of the top choices among SEO professionals to provide a competitive analysis report of any particular domain.

  • Backlink research
  • Keyword & Content Research
  • Ahrefs Webmaster Tools

SerpStat is another powerful search analytics website for web traffic, it has solid keyword research strategies. It is suitable for small and mid-size business enterprises.

It is a great choice if you want a good and clean user interface for easy maneuvering in a logical way and it gives the ability to send data in different formats according to the user requirements/ client needs and specifics.

It comes with several SEO tools which make it an all-in-one destination for extensive research and it has a fast website auditing tool that allows you to get a quick picture of the SEO domain.

Even though it has several great features there are some hiccups as well. However, the features are powerful enough that you must take a free trial and decide for yourself.

  • Keyword Research
  • Rank Tracking
  • Backlink Analysis
  • Site Audit

Moz Pro has a big name in the SEO industry. Anyone looking forward to analyze their website’s SEO compatibility and statistics; will have Moz as the first choice of their data source. The kind of data Moz offers is very reliable. You can find out the popular websites linking to any particular website and their top-performing keywords as well. However, you don’t get the overall traffic analysis and traffic details by the source metric which is a great USP of Similarweb.

moz pro screenshot of apple

However, Moz offers a unique SEO audit where you can analyze the meta tags, crawl errors and keyword ranking positions. This is a premium feature where you get only a limited number of crawls only.

This should be your choice if you want a great supportive training and reporting team, incredible solutions, free tools and resources, best SEO practices.

  • Backlinks analysis
  • SEO audit
  • Keyword Positions
  • Competitive analysis

Alexa is the world’s best website (owned by Amazon) that has an index of sites worldwide. These sites are ranked on the basis of their daily visits/pageviews. Alexa has a huge data set that offers you to analyze any website’s traffic details, not only worldwide but also in a specific country/region.

Alexa is used by many SEO professionals to do keyword research, competition analysis, and backlink analysis. Alexa has almost the same features that Similarweb offers. You not only get to see which traffic source is driving the maximum traffic to a particular website and which subdomain gets the most number of visitors.

  • Backlink analysis
  • Keyword research

SpyFu is an American search analytics company that is an excellent choice due to its excellent set of features, digital reporting choice, and its focus on Keyword strategies and their usage.

spyfu website

It is a good choice if you’re looking for accurate data, free features, good keyword campaigns, and an understanding of your competitor’s keyword strategy.

It should not be your choice if you want data, wish to differentiate between Google and other search engines, wants to deal with a simple user interface ( it has a complex one), and want a more intuitive learning curve.

Altogether it is a great choice at a less price, so if you are on a tight budget go for it.

  • Track your keyword rankings
  • Increase your website traffic
  • Make Better Connections

BuiltWith gives you accurate data mixed with intelligence to find prospects that matter. Basically, it helps marketers to determine what technology was used to build a specific website, in order to provide leads, intelligence, and analysis.

The software is commonly used as a lead generation source as it has the capability to give you leads in less than 30 seconds giving users access to data from around the world. They can download and export all of the results, addresses, telephone numbers, titles, names, etc.

  • Lead Qualification
  • Data Import/Export
  • Prospecting Tools
  • Lead Capture

Quantcast is a leader in artificial intelligence technology and analyzes billions of data points every day, providing you with an accurate view of your website traffic.

Quantcast directly measures the behaviors and habits of the audience of a website. It is also easier to set up, use and navigate, and provides more accurate data.

With Quantcast, you can gain granular insights that provide you with a deeper understanding of your audience and identify the demographics of website visitors.

It also deserves to be a great alternative to the similar web since Quantcast provides a lot of competitive intelligence data to its users.

  • First-party Data
  • Autonomous Predictive Modeling
  • Real-Time Individual Scoring
  • AI Optimization

Pricing Comparison

Which is the best alternative to Similarweb?

SEMrush is a perfect alternative to Similarweb. It has all the features that you may need for competitive intelligence. You can not only do competitive intelligence, but also reveal the most important keywords of any domain in the world. It is powerful enough to demonstrate the historic data along with the most updated stats.

Which is the best Similarweb alternative for Rank Tracking?

Talking about an affordable yet competent alternative to Similarweb, especially for rank tracking purpose, SERPstat can be on the top of the list. It has a smart yet powerful tech infrastructure to get the keyword ranking data in real-time. On demand rank tracking is the best feature that you get with SERPstat. This feature is not present in Similarweb.

Which Similarweb alternative I should use for checking backlinks of any domain?

It is true that similarweb's data is not that frequently updated to show you new backlinks of any domain. It takes some time for the backlink data to show up in Similarweb. Ahrefs is the perfect alternative for you to check the backlink profile of any website for FREE. Yes, Ahrefs has made this feature unpaid so that you can check the most important backlinks, top anchors and domain rating without logging in to Ahrefs.

Conclusion – Did we find the best Similarweb Alternative?

Reveal any website’s top SEO pages, keywords, and advertising strategies with these amazing Similarweb alternatives. Also, compare your website with the competition with the smart competitive analysis tools.

SEMrush is a great alternative to Similarweb that has almost all the features for competitive pricing.


2 thoughts on “Similarweb Alternatives & Competitors – Free & Paid Tools 2021”

  1. Thanks for the great advice about similarweb alternative. SEMrush is good and I am using both Similarweb and SEMrush for my competitive analysis tasks.. However, I strongly feel that both complement each other. SEMrush is a great competitor to Similarweb and has been bring a lot of data points that are unique and very relevant. However, Similarweb lets a webmaster connect their google analytics to show the exact traffic details; and this feature is not available in SEMrush so far. If you’ve good budget, starter plan on both Similarweb and SEMrush will make you a pro in marketing.

  2. SEMrush is the best tool ever. That’s all I know now. After testing and having my hands on all of the premium SEO & market research tools, I confidentally say that SEMrush will really blow your mind with its powerful data-insights.

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