Moz Pro Alternatives & Competitor SEO Tools of 2020

Last Updated: 8 hours ago
Curated by: Team Appsworthy

A Moz Pro access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing.

Moz Pro

Moz Pro will ensure you’ve got maximum potential to rank for your target keywords by auditing the content on your pages and recommending specific improvements. Spend your time where it matters most with prioritized recommendations to improve page optimization. Know what content to create next with custom suggestions based on other pages that rank for your keywords.

Top Alternatives & Competitors to Moz Pro


SEMrush is a popular SEO tool that specializes in keyword research, competitor analysis and Google Ad campaign optimization. Analyze your competitors’ traffic and keyword strategies, ads, content, and social media. Target at their gaps. Research and report with one solution

  • On Page SEO Checker
  • Keyword Magic Tool
  • Optimize Your Site’s Technical SEO with Site Audit
  • Monitor Your Brand Outreach using Brand Monitoring Tool
  • 2

    Ahrefs simply rocks your SEO and reveals tons of marketing opportunities in a few clicks! Most of the features inside of Ahrefs are designed for marketing professionals. In short: Ahrefs is a popular SEO tool that people use to get higher Google rankings.

  • keyword research
  • competitor analysis
  • rank tracking
  • site audits
  • 3

    SpyFu is a keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in online search. More specifically, can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns.

  • Unlimited Backlink Results.
  • Data Exports
  • In-Depth SEO Reports
  • Backlinks Exports
  • 4

    SE Ranking is a basic all-in-one SEO tool that is ideal for smaller companies and businesses on a budget.Comes with all the must-have features that you need to support your online marketing efforts
    Simpler and less intimidating interface than alternatives

  • Keyword Suggestion Tool
  • Keyword Grouping
  • Marketing plan
  • On-Page SEO Audit
  • 5

    Serpstat is essentially a marketing tool which allows you to perform various SEO (and PPC) tasks such as keyword research, competition analysis, backlink audit, and position tracking.

  • Keyword Research
  • Search Anaytics
  • Rank Tracking
  • On-Page Audit.
  • 6

    Conductor Searchlight is a popular SEO solution that includes a highly-functional content technology management feature. Users will be able to know what their competitors are doing and what seems to be working for them. This allows them to discover new opportunities and exploits.

  • Audience intent
  • Competitive intelligence
  • Mapping and optimization
  • Content analysis
  • 7

    BrightEdge transforms online content into tangible business results, like traffic, engagement, and revenue.You can also pull in metrics via webmaster tools or analytics platform integrations.

  • Competitor Keyword Analysis
  • Competitor Ranking
  • Domain Comparison
  • Keyword Market Analysis
  • 8

    Raven tool is a technical SEO focused software program that focuses on site audits, rank tracking and reporting.

  • Site auditor
  • Competitor research
  • Backlinks explorer
  • Keyword research
  • 9

    Siteimprove is used to optimize a website for search engine discovery and to capture basic website analytics to help prioritize improvement efforts.

  • Content Management
  • Audio Content
  • Document Indexing
  • Customizable Templates
  • 10

    SEO PowerSuite is a computer-based software for growing your site’s organic traffic.

  • Audit & optimize your site
  • Find keywords and track rankings
  • Run a backlink audit
  • Begin building quality links