Best Ahrefs Competitors & Alternatives (Free & Paid SEO Tools)

Last Updated: 8 hours ago
Curated by: Team Appsworthy

As an SEO Executive, it is a continuous struggle to find a good data source for keyword research, content research, and most-importantly, backlinks research. Ahrefs indeed is one of the top paid SEO tool that offers the near to accurate data points. However, there are many that work just like Ahrefs or are similar to Ahrefs.

Check these competitors to Ahrefs and discover the best SEO tool for your company


Ahrefs offers industry-leading SEO tools for business at all scales. The data is reliable and very frequently updated. The new feature of Ahrefs in which you can use Ahrefs to analyze all your verified sites for FREE is amazing. As far as you only want to check backlinks of your own site and track your own keyword’s position, Ahrefs free webmaster tools are all you need.

Top Alternatives & Competitors to Ahrefs


SEMrush is the closest competitor to Ahrefs. If someone considers Ahrefs on #1, SEMrush is the second-best choice as an SEO toolset. More than just like a generic SEO toolkit, SEMrush has everything that you would ever need to manage your online presence, analyze your competitors, and understand their SEO strategies.

  • Content Research
  • Backlinks analysis
  • Advertising Intelligence
  • Site Audits
  • 2

    Mangools is yet another company that offers a set of tools for SEO enthusiasts. You must definitely have heard of KWfinder or SiteProfiler. Every tool has a different name and works best in its utility. KWfinder finds the best long-tail keywords for you while SERPWatcher will track the position of your website for a set of keywords.

  • Keyword Research
  • SERP Tracking
  • Backlink Profiling
  • Site Health audit
  • 3

    SEO powersuite is a software that you can download on your personal computer and run to perform your regular SEO tasks like keyword research, backlink monitoring, and analysis. The toolset has a massive list of features that you can use and make your life as an SEO easier. You can not only do the best in-depth competition analysis for your clients but also generate Whitelabel SEO reports for them.

  • On-Page SEO
  • Off Page SEO
  • Technical SEO
  • Competition analysis
  • 4

    Moz Pro is an enterprise-level SEO suite that is used by SEO professionals. The smart algorithm has very popular authority metrics called domain authority and page authority. After Google discontinued their page rank metric, people believed in the only authority metric that was launched by the smart algorithms of Moz. People use Moz for Local SEO, content research, and prospecting and also to analyze the authority of a domain and its backlinks.

  • DA & PA
  • Backlink Analysis
  • 5

    Ubersuggest is now part of NeilPatel’s SEO tools. While the free version of the tool is available to use once you authenticate with your Google search console account, the paid version offers extensive SEO research as well. The best part is that you can reveal your competitor’s keywords, paid ads and their search engine rankings. On the other hand, finding a long tail keyword is not a hassle anymore. You can find keyword suggestions, backlink data and content ideas to grow your website’s organic traffic quickly.

  • Backlink health
  • Content prospecting
  • Top Pages
  • Keyword Intelligence
  • 6

    Buzzsumo is an intuitive SEO tool that helps you find out the trending content ideas in your niche. Along with the trending content ideas, it also tells you about the social media interaction each piece of content gets on various social channels. It is a bang when you are targeting content to drive the maximum backlinks, social shares, and traffic to your blog or website.

  • Competitive intelligence
  • Digital PR
  • Monitor brand
  • Find potential content topics
  • 7

    Majestic is yet another SEO tool that is known to many SEO professionals. They analyze domains with their unique algorithm and metrics. Mostly used for backlink research, Majestic is home to amazing SEO metrics such as Trush flow, citation flow, Visibility flow, topical trust flow, and Flow metric scores.

  • Keyword research
  • Backlink research
  • Rank Tracker
  • 8

    Accuranker claims to be the fastest rank tracker web application in the world. Also, it has a huge list of tools for an SEO professional. Since the tool focuses mainly on rank tracking, the tool offers unmatched quality when it comes to tracking the SERP changes and its accuracy. You can also integrate it with your favorite tools such as Google Analytics, data studio, Google Search Console, and Google sheets.

  • Keyword rank update in 24 hours
  • Custom Reports
  • Third party Integration